Top tips to instantly boost user engagement for product managers

Product managers play a crucial role in the success of a product. They are responsible for overseeing the development, launch, and growth of a product, as well as for ensuring that it meets the needs of its users. One key area that product managers need to focus on is user engagement.

User engagement refers to the level of interaction and involvement that users have with a product or service. It is a measure of how well a product or service is able to hold the attention and interest of its users. High levels of user engagement are essential for the success of a product, as they can lead to increased user retention and revenue.

Why is user engagement so important?

First and foremost, user engagement is crucial for the success of a product. When users are engaged with a product, they are more likely to use it regularly and tell others about it. This can lead to increased user retention and revenue for the product.

In addition, user engagement is important for the overall user experience. When users are engaged with a product, they are more likely to have a positive experience with it. This can lead to increased satisfaction and loyalty among users, which can ultimately lead to increased revenue for the product.

Finally, user engagement is important for the success of a product team. When users are engaged with a product, they are more likely to provide feedback and suggestions for improvements. This can be invaluable for product managers and their teams, as it can help them to identify areas for improvement and to develop strategies to enhance the user experience.

The user onboarding process is a crucial part of mobile application development as well. There are more than 5 million apps available on Google Play and App Store, respectively. According to a study of the Google Play Store, most apps lose 77% of users within the first three days. Within 30 days, that number exceeds 90%.

So how can product managers increase user engagement for their products? Here are 11 quick-to-apply tips to boost user engagement:

1. Understand your users and their needs

The first step to increasing user engagement is to understand who your users are and what they need from your product. This can be accomplished through market research, user surveys, and other methods.

By understanding your users, you can create a product that meets their needs and interests, which can help to increase user engagement.

2. Make your product easy to use

One of the key factors that can impact user engagement is the ease of use of a product. If a product is difficult to use, users are likely to become frustrated and to lose interest.

Your user onboarding experience needs to be very selective of what it shows the user. If you can, limit your flow to five or six screens or popups, or form fields can be cut down to only the most important ones. After all, who wants to fill in lengthy forms?

Therefore, it is important to make your product as easy to use as possible. This can be accomplished through clear and intuitive design, as well as through user testing and feedback.

3. Offer a personal touch

Another way to increase user engagement is to offer a personal touch to your product. This can be accomplished through personalized recommendations, tailored content, and other personalized features.

By offering a personalized experience, you can make users feel valued and appreciated, which can help to increase their engagement with your product.

4. Provide value to your users

In order to increase user engagement, it is important to provide value to your users. This can be accomplished through features and functionality that help users to accomplish their goals, as well as through content and resources that are useful and relevant to their needs.

By providing value, you can keep users coming back to your product and increase their engagement.

5. Create a sense of community

Another way to increase user engagement is to create a sense of community among your users. This can be accomplished through forums, social media, and other online platforms where users can connect with each other and share their experiences with your product.

By fostering a sense of community, you can create a sense of belonging and connection among your users, which can help to increase their engagement with your product.

6. Incentivize engagement

Another way to boost user engagement is to incentivize it (e.g making sure your users get benefit from it).

This can be accomplished through rewards programs, contests, and other incentives that encourage users to interact with your product.

By offering incentives, you can motivate users to engage with your product and to keep coming back for more.

7. Use gamification techniques

Gamification is the use of game-like elements in non-game contexts in order to engage and motivate users. This can be a powerful tool for increasing user engagement.

By incorporating gamification techniques into your product, you can make it more fun and engaging for users, which can help to increase their engagement.

A great way to build gamification is to have a completion rate system in your product. This way users will try to complete all the essential tasks for them in a short amount of time.

8. Onboard new users with a great UX

The customer onboarding process is probably the most important stage of the customer lifecycle. While it comes right at the start of their journey, it sets the tone for their whole relationship with your product and company.

It includes several steps, including the signup process, first login and follow up emails, and often includes product tour as well.

Basecamp provides a good looking landing page with an approachable vibe, and moves users forward, helping account creation.

9. Monitor and respond to user feedback

User feedback is an essential tool for increasing user engagement. By actively listening to and responding to user feedback, you can identify areas for improvement and make changes to your product to increase user engagement.

According to Referral Rock, only 71% reported that they reply to all reviews, good or bad. The majority of marketers prioritize a prompt response to reviews: 67% respond to a review within a day (36% respond within 1-12 hours, and 31% respond within 24 hours), and 86% respond within less than a business week.

There are several apps out there, however you can even start using a very simple (even free) form to start collecting user feedback.

10. Constantly iterate and improve your product

Finally, one of the most effective ways to boost user engagement is to constantly iterate and improve your product.

By regularly reviewing and updating your product, you can ensure that it remains relevant and engaging for your users.

This can help to increase user engagement - given that you will let them know what has changed as you roll out new features.

Final words

User engagement is a crucial factor in the success of a product. By understanding your users and their needs, making your product easy to use, and offering a personal touch, you can increase user engagement and ultimately drive the success of your product.

These are just a few of the many ways that product managers can boost user engagement for their products.

By implementing these tips and constantly iterating and improving your product, you can increase user engagement and drive the success of your product.